Brand : Kalenji is the running brand of Oxylane Group
Agency : Fred & Farid Paris
Objective : How to prove to the target that Kalenji is a really technical brand that listens to it’s community with a digital centric operation?
Agency’s answer : Recruit 6 over-motivated runners in the Kalenji community that will flight straight to Australia testing the 2013 Kalenji prototypes and create brand content (videos, tests, tweets, instagram photos) using the social medias.
Digital production : A responsive, multiplatform and SEO optimized website able to recruit runners and to broadcast instagram, twitter and youtube content live from Australia to the Kalenji Community. The website connects to a unified databased and is displayed in a perfectly optimized version for each support (mobile, tablet, desktop, facebook tab).