Brand : B’twin is the biking brand of Oxylane Group

Agency : Fred & Farid Paris

Objective : To launch a new anti puncture bike (the B’coool) using digital only.

Agency’s answer : Product an Facebook based advergame where all of your friends can be punched but the one using a B’Cool.

Digital production : A full flash advergame connected to Facebook able to recruit facebook fans, e-mails and photos to make it as social and fun as possible.

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