Brand : B’twin is the biking brand of Oxylane Group
Agency : Fred & Farid Paris
Objective : To launch a new anti puncture bike (the B’coool) using digital only.
Agency’s answer : Product an Facebook based advergame where all of your friends can be punched but the one using a B’Cool.
Digital production : A full flash advergame connected to Facebook able to recruit facebook fans, e-mails and photos to make it as social and fun as possible.